The last few years, saw many businesses enjoy a booming economy, and during these good times, it’s all too easy for businesses to get lax about receivables- with cash management often getting overlooked, taking a backstage, until it begins to pinch hard and feel where it hurts. Managing accounts receivables therefore must be a TOP priority for every business.At a time, when the world is full of negative statistics, warnings, and dire economic projections, and you know of a recession coming soon, or you just simply want to learn the strategies that can otherwise help you weather through any storm or tough time- this is the book!Credit Management is the heart of an organizations very survival. Many studies carried out on the growing sickness in industries & businesses reveal that BAD DEBT is the ONE major cause for bankruptcy. One cannot afford to take this area of credit control & accounts receivables management so lightly, as too many companies everyday are mounting with debts that are increasingly doubtful of recovery. A company can have the finest product, a superb sales record and the most dedicated workforce, but if it does not get paid for its goods, and on time, it will die. An unpaid debt is an unsecured loan being financed by your company. When you no longer control your debtors, the cost of financing your company’s cash flow is at the mercy of those very same debtors. If a business wishes to survive and prosper in today’s economic environment it must pay close attention to all of this. Managing Credit and Collecting Money (your Accounts Receivables), on time, every time, therefore are the 2 most important and vital factors which decide the fate of any business!Predictions confirm that outstanding receivables will rise even more, thus making Accounts Receivables as a top priority for CFO’s to enhance liquidity and optimize working capital. Unpaid invoices and past due receivables will cost a lot- enabling businesses to suffer in a number of ways and can even pull down the entire business. But a consistent and steady cash flow will keep businesses all oiled up and running smoothly enabling one to plan a future of growth including, expanding, hiring more employees, investing in other companies, diversifying product lines, and making one look good to investors and more.This book: ‘Effective Receivables Management in an Economic Downturn!’ would tremendously help you – by covering the necessities in credit, accounts receivables and cash flow management right from an understanding of how bad debt occurs with methods to prevent the same, through the steps of an effective collection call (both on phone and face to face) with emphasis on the importance of documentation, reports, procedures for systematic follow-up; including series of email letters and general tips for chasing your money too, especially in these precarious times, by encouraging proactive methods! By the time you finish reading the book, you would have learnt to manage credit, using planned preventive measures (the most vital part!), would have learnt to develop a complete systematic collection program, gained confidence in collecting your receivables and have acquired several new ideas for immediate use, including taking back an Action Plan which can be put to immediate practice.The book will help everyone whose responsibility includes collecting money from customers- for any type of business, the small or big businesses, the credit control and accounts receivables personnel, as well as every businessman/ manager or for those who would just like to increase their knowledge, as almost every organization today is faced with this major problem, especially during these down times- to eventually help survive and thrive into the future, by enabling businesses successfully navigate the uncertainty and outperform the competition- emerging profitable and victorious!