Description
As you reenter civilian life and seek meaningful employment that matches your values, you must first create a message, a personal branding story so compelling and interesting that it grabs the attention of the right people so that they will ask for your resumé. You must B.R.A.N.D:Become Relevant to the audience you need to attract to connect you with the opportunities you seek. You must craft messages that are Authentic, not bragging or exaggerating, but you must be willing to be seen, to become intentionally Noticeable, online, offline, to other people, and your messaging must be Differentiated from others vying for attention in the marketplace.THIS is effective marketing—grabbing people’s minds with something that’s unique and fascinating. Learning these marketing skills now will serve you (and the service members you’ll be able to help) to attract professional networking contacts, informational interviews, and job interviews. The skills you will learn in the pages of B.R.A.N.D. Before Your Resumé will serve you for decades.
About Graciela Tiscareño-Sato
Graciela Tiscareño-Sato is the daughter of Mexican immigrants and a highly-decorated Air Force veteran. An award-winning author, marketer, bilingual public speaker, and business owner, she has coached thousands of university students, student veterans, military spouses, veterans in career transition, entrepreneurs, and corporate professionals with her highly-interactive process of co-creating powerful, targeted AUTHENTIC Personal Brands with clients. Graciela’s personal branding process teaches job seekers and aspiring entrepreneurs the all-important marketing mindset needed to effectively communicate and influence audiences to act. Her coaching has proven to be a critical step for thousands of transitioning service members and veterans to streamline the chaotic military-to-civilian transition the author remembers too well. Graciela earned her bachelor’s degree and commission at the University of California at Berkeley where she attended as an Air Force ROTC scholarship cadet. Captain Tiscareno-Sato completed her master’s degree in International Management and Global Marketing at Spokane’s Whitworth University in between deployments on the KC-135R refueling tanker while stationed at Fairchild Air Force Base. Graciela is the Founder of award-winning educational publishing firm Gracefully Global Group LLC, creators of the bilingual aviation-service-inspired Captain Mama children’s picture book series and Latino-entrepreneurship-showcase title Latinnovating. Graciela lives in the San Francisco East Bay with her family. Find her on LinkedIn, Instagram and at CaptainMama.com.
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