Description
Would you like the skills vital to effectively communicate with your ideal guest?Gone are the days when all you had to do is place brochures in your local tourist information centre or put an open sign on your front door. With this course, you will benefit by learning a marketing mix that will highlight your hotel, resort, inn, bed and breakfast or vacation home and keep you two steps ahead of your competition.These 24 tutorials include:Developing Your Marketing StrategyBranding –What Makes You Stand OutHow to Find Out Your Customer’s Demographics and PsychographicsCreating a Memorable Tagline or Slogan that SticksPower of ColoursUpgrade Your LogoCreating an Effective WebsiteEmail & Guest List BuildingWhy Build an Email ListCreating Free Gifts to Build Your ListWriting Autoresponder Emails That ConvertExit Popups to Build Your ListChoosing Your Visual BrandingCreating a Successful Blog for Your PropertyIntroduction to Social MediaMarketing on YouTubeBenefits of Facebook for BusinessHow to be Successful on TwitterHow to Use LinkedInPinterest for Your PropertyInstagram for Your BusinessCustomer GiveawaysThe Benefit of Online NewslettersHow to Make Surveys Work for YouIf you want to attract your ideal guest, then don’t hesitate. Pick up this book today.
About Gerry MacPherson
Gerry MacPherson is a travel authority with decades of hotel, resort, inn and bed & breakfasts visitation experience. He has spent 1000’s of nights in properties of all sizes and classes worldwide, conducting countless site inspections for a number of world-class tour and travel companies, as well as received feedback from 100,000’s of customers.This knowledge has given him a unique insight into the wants, needs and requirements of individual and group travellers, as well as management and employees.
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