MARKETING MANAGEMENT

Description

This book has been written for the MBA/BBA/ME/M.TECH/BE/B.Tech students of All University with latest syllabus for ECE, EEE, CSE, IT, Mechanical, Bio Medical, Bio Tech, BCA, MCA and All B.Sc Department Students. The basic aim of this book is to provide a basic knowledge in Marketing Management. Marketing Management for engineering & Management students of degree, diploma & AMIE courses and a useful reference for these preparing for competitive examinations. All the concepts are explained in a simple, clear and complete manner to achieve progressive learning. This book is divided into five chapters. Each chapter is well supported with the necessary illustration practical examples and question bank.

About VIKRAMAN N, Sr

This is VIKRAMAN.N, I have Completed my BE DEGREE IN OXFORD ENGINEERING COLLEGE(OEC), TRICHY. I have completed my ME Degree in Medical Electronics at College of Engineering Guindy, ANNA UNIVERSITY, CHENNAI. I Have completed my Master of Business Administration in M S UNIVERSITY, Tirunelveli. I have Completed my MASTER OF SOCIAL WORK DEGREE in Thanjavur Tamil University. I have completed my MASTER OF ARTS(MA) IN POLITICAL SCIENCE at MKU, Now I am doing my Doctorate of Philosophy degree in Saveetha University, SIMATS. I have been working as a Assistant Professor in Various Engineering Colleges.