Google Ads essentials

Description

Description:This book is divided into (4) main parts: 1. Google Ads Essentials2. Google Search Value3. Google Display Ads4. Value of YouTubeThe book covers all details to build your awareness and generate a campaign promoter from you, you will be able to identify your goals and build your specified campaign based on your own business.The book is suitable for:1. A business owner need to establish and manage his digital marketing campaign.2. An individual targets to be a digital marketing specialist, and establish the campaigns for entities.Anyway, whoever will take this step, make sure you will be able to establish and identify a super digital marketing campaign from A to Z.Don’t hesitate to purchase, and start your way and be more different by this book. And here’s the index belowPart (1) Google Ads Essentials1-a: Grow your business with Google ads1-b: Explore the value of Google search1-b-1: Recognize the value of Google search ads1-b-2: The foundations of Google search campaign1-b-3: Campaign marketing goals1-b-4: Google search partners1-b-5: Text Ad1-b-6: How ads end up in front of customers1-b-7: How to customize your key word list1-b-8: Key word match types1-b-9: Dynamic Search Ad1-b-10: Targeting options1-b-11: Key benefits of DSAPart (2) Google Search Value2-a: Understand Google Ads auction2-a-1: How Ad ranks determine Ad position? 2-a-2: Ad Quality factors2-a-3: How Ad rank influences actual cost per click? 2-a-4: Improving Ad rank2-a-5: Quality Score2-a-5-1: How to improve the Score? 2-a-5-2: CTR2-a-5-3: Ad relevance 2-a-5-4: Landing page experience2-b: Deliver the right message with text Ads2-b-1: Text Ad makes up2-b-2: How to create effective text Ad2-b-3: Responsive search Ads2-c: Make Ads relevant with search Ads extensions2-c-1: Why Ad extensions matter2-c-2: Ad extensions types2-c-3: Automated Ad Extensions2-d: Boost performance with optimization score2-d-1: Optimizing score benefits2-d-2: BenefitsPart (3) Google Display Ads3-a: Introduction3-b: Campaign types3-b-1: Smart Campaign3-b-1-1: Key benefits3-b-1-2: Components3-b-2: Standard campaign3-b-2-1: Targeting3-b-2-2: Bidding3-b-2-3: Ad formats3-c: Deliver the right message on Google display Ads3-c-1: Responsive display Ads3-c-2: Uploaded AdsPart (4) Value of YouTube4-a: Video Ad Formats4-a-1: Bumper ads4-a-2: True view4-a-2-1: Marketing objectives4-a-2-1-1: Awareness4-a-2-1-2: Consideration4-a-2-1-3: Action4-a-3: Mastheads4-a-4: Non-skippable Ads4-a-5: Google Video Partners (GVP4-a-6: Out Stream Ads4-b: Creative essentials for YouTube4-b-1: Collect Creative intelligence4-b-2: Connect with your audience4-b-3: Design effective video Ads with Google’s ABCD4-c: Practical Tips4-c-1: Tell your story in 6 seconds4-c-2: Re-inventing story telling4-c-3: Creative Experiments4-c-4: Retain & Entrain